Women in Film & Photography 2025 Exhibition
A Truly Normal Family | YUKI FURUSAWA

Someone once said to me “your family is ideal”, but it made me wonder, “what does ‘ideal’ even mean?” At the same time, another thought came to mind, “How could someone say that without knowing what’s inside my family?” When I look back on why I create work about my family, I always come back to that moment. We all try to present the “normal” or “ideal” side of ourselves and our families, but inside, there are always parts we would rather hide. Silly or embarrassing moments, old wounds, even deep conflicts. We cover them up, playing the role of the perfectly normal family for the outside world.

There’s nothing wrong with that. It’s human nature to want to be liked, to fit in, or even to appear better than others. But over time, we would grow tired of the performance and feel worn down by constantly hiding our true self behind the mask of “normal.” We may even start questioning why we do so. This is where my project, A Truly Normal Family, began.

In Japan, some people still believe that individuals have specific roles and values as family members, and that they must play those roles well. For example, the father should be the breadwinner, the mother should do household chores and take care of the children, and the children should grow up healthy and lively. People take this idea of a stereotypical family and turn it into “the ideal normal family,” believing that having such a family is perfectly normal and truly right for everyone. However, many people feel insecure when they compare their own families to this ideal and see how different they are.

This work questions what a normal family means to you. If your family differs from the common idea of the ideal normal family, there is no reason to feel ashamed. Peoples’ roles within a family are separate from their personal values and should not limit how we see them as individuals. Every family is original and unique, and no one has the right to judge another’s.

One day, you will realise there is no such thing as “the ideal normal family” and it is just a fantasy. What you discover when you accept yourself and your family as you truly are may be far more important than any ideal.

About Yuki Furusawa
Yuki Furusawa is a Japanese artist who mainly works with photography and artist books. She explores strong emotional feelings revealed by the intimacy of her close relationships with her family. Her work engages with themes of identity and memory, often examining how personal history is held in everyday objects and spaces. She creates artist books using various textured media, guided by her emotions. The familiar physicality of the book plays a vital role in her storytelling, and she hopes her artworks offer viewers opportunities to recall their own personal memories and intimate feelings.

Furusawa earned her Master of Arts in Photography from the Savannah College of Art and Design in 2017. She has been shortlisted for awards and grants including the Fiebre Dummy Award (2018), Charta Award (2022), BUP Book Award (2024), and PhMuseum Photography Grant (2025). In 2024, she won the 16th Edition of the Capri Photography Festival. Her work has been featured in international photography shows and festivals, including Internationale Photoszene Köln (2025). She has exhibited in Hong Kong, Spain, the United Kingdom, Italy, Austria, Germany, and Japan.

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