Science of the Secondary – Straw by HOKO

“Considering how it is almost taboo in many parts of the world today, our decision to study the straw is admittedly, not entirely without doubt! Yet, we persist, with our first and best attention bestowed on those moments of straw use where the experience is the most subtle—reasons as to why the straw deserves a closer study upon. Perhaps, if presented with clarity on the straws’ role in bringing about these heightened sensations hidden in many commonplace beverages, it may be more acceptable to the reader to give this humble utensil another suck?”

‘Science of the Secondary: Straw’ is the 17th edition in the series of ongoing research conceived and developed by Atelier HOKO.

About Atelier HOKO

Atelier HOKO (2002) is an independent research lab that focuses on the study of the growing disengagement between people, things and space. The atelier hopes to cultivate in people, an open-ness and ability to un-know, bringing about a heightened curiosity towards all phenomena by taking a fresh look at reality. Founded by Alvin Ho and Clara Koh.