Learn cover how to plan, shoot and execute simple social media campaigns from a brief, using your own photographs shot and edited on a smartphone.

Duration
9h over 3 sessions

Course Description
What is good “content” and how can it make a difference to the work of artists, arts self-employed persons and employees in arts organisations? What is the value of thinking long-term in content generation, and how can it help achieve consistency in messaging and build a brand’s identity?

Participants in this workshop will learn how to create well-composed and compelling images by shooting and editing on smartphones, with a view to preparing visual assets for social media campaigns. By the end of this workshop, they will be equipped to plan, shoot and execute simple social media campaigns from a brief, using their own photographs.


Workshop Fee
$310

This workshop is eligible for use of SkillsFuture Credit

Instructor
Marvin Tang (View Profile)

Dates

Course Overview

– Good content and how it will make a difference to your workplace
– Thinking long-term in content generation
– Basic composition techniques using smartphones
– In-camera tools and functions
– Activity and post-activity discussion
– Basic editing and editing apps
– Review of images from assignment
– Developing a campaign
– Factors to consider in creating a campaign 
– Discussion of assignment
– The journey from brief to final product
– Developing a brief
– Creative use of social media formats to share content
– Exercise in small groups
– Discussion of group exercise

Technical Requirements
Prior experience is not required but basic visual literacy will be helpful. Participants should have access to a smartphone with a camera and the ability to download recommended apps from the app store.

[Phase 3] Covid-19 Health & Safety Advisory and Measures
Please note this workshop will take place offline, at Objectifs (classroom sessions), with the exception of one online consultation between Session 4 and the final Session 5. The following measures will apply:

  • Maximum class size of eight participants + one instructor
  • Participants to wear face masks throughout and to be seated at least 1m apart from each other
  • Instructors to wear face masks, or face shields are permitted while they are teaching and they must maintain a distance from the participants
  • Frequent sanitising of equipment and commonly touched surfaces
  • Sign-in / sign-out required via the SafeEntry app and temperatures will be taken

*Please refer here for our full advisory on health and safety in light of Covid-19. These measures are based on the latest government guidelines, and are subject to further changes. Please do not hesitate to contact us at info@objectifs.com.sg with further queries or concerns.