Exactly Foundation: Hurt Like Heaven


Hurt Like Heaven by Eiffel Chong attempts to discuss the prickly topic of euthanasia, which is not legal in most countries including Singapore. And yet intuitively, many of us want to end pain and misery from terminal illness for ourselves and for those we love — or at least we want to have the option. What does that all mean? Playing on the cliché “hurt like hell”, Eiffel’s project is provocative as if heaven is also an invasive journey to the body. Eiffel writes in his artist’s statement: “Patients do not recover, nor do they die. Instead they become prisoners of technology”. Many here and from abroad are fascinated by our HDB void decks but not often have their walls been so quietly yet so alluringly used as a metaphor to discuss one’s ‘”right-to-die”.

About Eiffel Chong

As an art practitioner and visual artist in natural history and wildlife, Ernest Goh’s interest in plastic pollution was sparked by his realisation that the ocean’s marine life is the first stakeholder to be severely affected by plastic trash. This prompted the artist to investigate the complex relationship between animals, human and plastic via Ayer Ayer Project, an ecological -engaged art project that aims to inform and engage the public on the impact and severity of plastic pollution through participatory artworks. Ernest’s work was commissioned by and installed at the Lee Kong Chian Natural History Museum, Singapore, collected by the Multimedia Art Museum Moscow, and many also are in corporate, public and private collections. He is also the creative director of The Animal Book Co. which works with animal welfare groups through art and design.

About Exactly Foundation

Exactly Foundation is a not-for-profit, trademarked registered label established by Li Li Chung to commission photographers to create works that stimulate discussion of social concerns in Singapore. Its goal is to produce new knowledge by having viewers engage with the photographs and share them with friends and family over a 2-3 month period.


BY Eiffel Chong and the Exactly Foundation
YEAR 2019
DETAILS Paperback, sale-stitched, 2 sections bound by belly band, 76pp
21cm x 29.7cm

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