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OUR TEAM

Emmeline Yong / Co-founder & Director

Emmeline co-founded Objectifs in 2003 and continues to oversees the artistic direction and general management at Objectifs. She has been a judge for the ICON de Martell Cordon Bleu Photography Award and Noise Singapore. She has also curated several photography exhibitions including the annual Women in Photography exhibition at Objectifs (co-presented with the Asian Women Photographers’ Showcase in 2015, and with the Magnum Foundation in 2016), and group and solo shows at the Month of Photography Asia.Her contribution to the photography scene in Singapore has been recognized over the years with a nomination for the Spirit of Enterprise; named as one of the Top 50 Creative People in 2010, TimeOut Magazine; and Top 10 Creative Minds 2012, Prestige Magazine. Emmeline was formerly an investment banking anaylst in New York. She received her degrees from the University of Pennsylvania in Management (B.Sc Econs, The Wharton School) and Economics (B.A, College of Arts and Sciences).

Wahyuni A. Hadi / Director 

Yuni is a film producer and curator known for her promotion of Singapore cinema. She specializes in the management of film & media projects, and oversees the Objectifs Films label. Her career began in the visual arts and she has since worked as Senior Programme Manager (Film) at The Substation and Commissioning Editor at Mediacorp TV12. She also co-founded Fly By Night Video Challenge with filmmaker Tan Pin Pin in 2003. In 2008-2009, she headed the Singapore International Film Festival as festival director. Yuni was a Co-Producer of Anthony Chen’s Ilo Ilo (winner of the Camera d’Or at the 66th Cannes Film Festival and winner of four Golden Horse Awards including Best Feature Film). She rejoined the festival as Executive Director in 2014. In 2010 she was recognized as one of the 50 Most Inspiring Women in Female Magazine and in 2014 as one of Singapore Women’s Weekly “Great Women of Our Time” in 2014. Yuni was awarded the Eisenhower Fellowship 2016 and selected as the 2016 United Technologies Corporation Fellow. She holds an M.A in Arts Management from Lasalle College of the Arts.

Leong Puiyee / Manager

Puiyee is responsible for the film programme and projects at Objectifs, as well as films under our Objectifs Films label. She has managed film events such as the Singapore Short Film Awards, cINE65 Short Film Competition and the Fly By Night Video Challenge.She is also the Programme Manager (Short Films) for the 2014-6 Singapore International Film Festival. An occasional zine artist, Puiyee has taken part in the 2013 Tokyo Art Book Fair and Print Lab: Art and Design publication exhibition under Grey Projects.  Puiyee graduated with a diploma in Arts Management from Lasalle College of the Arts.

Ryan Chua / Manager

Ryan manages the educational programmes and course development at Objectifs. In addition to managing outreach workshops with schools and corporates, Ryan has also led projects such as Picture My World (working with participants recovering from mental illness to use photography as visual therapy). He previously worked in marketing and arts administration at The Arts House and The Substation where he gained experience in venue management and working with corporate clients. Ryan holds a Masters in Guidance & Counselling from James Cook University. He is a trained counsellor who has also conducted therapy sessions with children to help them express their emotional needs using creative methods.

Chelsea Chua / Manager

Chelsea manages marketing and partnerships at Objectifs. A communications professional with a focus on the arts and nonprofit sectors, her experience ranges from managing media relations to conceiving marketing strategy. Most recently, she was the Marketing Manager at The Substation from 2012 to 2015, where she led communications and marketing for its events and programmes, and edited its quarterly publication, ISSUE. She is an avid reader, theatregoer, film-watcher, and gallery visitor. Chelsea graduated from the University of Western Australia with a B.A.(Hons) in Literature and Political Science.

Aditi Shivaramakrishnan / Assistant Manager

Aditi manages onsite educational programmes and course development at Objectifs. She has previously worked in marketing at Facebook and as an editorial assistant at independent publisher Epigram Books, where she worked on art and photography books by Singapore photographers, among other projects. Aditi has also been a research assistant for a project on children’s art education with the National Institute of Education and National Gallery Singapore, worked as a gallery sitter at NTU Centre for Contemporary Art, and written about Singapore film for SINdie. She holds a BA in English from Wesleyan University and an MSc in Information Studies from Nanyang Technological University.

Dawn Teo / Co-founder and Board Member

Dawn’s interest in the visual arts was sparked when she attended photography and filmmaking workshops at the International Centre of Photography and the New York Film Academy in New York. Prior to starting Objectifs in 2003, she was an investment banking analyst in in Hong Kong. Dawn graduated from The Wharton School at the University of Pennsylvania. She continues her full-time work in the financial industry.

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